SaaS Is a Shift — Not Just Software.
What if your systems could think with you, build with you, grow with you?
This isn’t about tools. It’s about transformation.
Let’s shift what’s possible.
SaaS Is a Shift — Not Just Software.
What if your systems could think with you, build with you, grow with you?
This isn’t about tools. It’s about transformation.
Let’s shift what’s possible.
Systems Saved My Life — And They Can Change Yours Too
I’m Madelyn. I didn’t fall into systems — I fought for them.
After years of code-switching in corporate, surviving burnout, and coaching people through chaos, I realized something:
Systems are survival.
Systems are self-care.
Systems are a shift.
What She Speaks On
(and Why It Hits)
SaaS Is a Shift
For leaders tired of being the system.
Because systems aren’t tools — they’re transformations.
This isn’t about chasing features. It’s about redefining systems as aligned, intentional infrastructure. Madelyn helps audiences see how the right flow can unlock focus, relieve friction, and fuel sustainable scaling.
Tech Without Trauma
Your systems should support your sanity — not sabotage it.
This powerful talk explores what it means to create systems that feel intuitive, not overwhelming. Madelyn challenges teams to build digital ecosystems that reduce stress, respect human bandwidth, and keep people at the center.
Automate That Sh*t
For the teams tired of tap dancing between spreadsheets and guesswork.
This session unpacks what automation really is — and isn’t. Madelyn breaks down how to stop being the bottleneck and build workflows that think ahead. Real-world examples show how to reclaim time, reduce mental load, and create systems that support how your team actually moves.
Black, Brilliant & Automating
A system-first survival guide for underestimated innovators.
This session is part strategy, part permission slip — designed for people who’ve had to build it all from scratch. Madelyn speaks directly to leaders navigating underfunded teams, unclear platforms, and high expectations — and gives them tools to simplify, scale, and stay whole.
You’re My People If...
You’re done duct-taping tools together just to survive the workday.
You lead with vision but need systems that can actually keep up.
You’re done duct-taping tools together just to survive the workday.
You lead with vision, but need systems that can actually keep up.
You’re tired of being the system and want your team to move without you.
You’re ready to stop performing and start building in alignment — for real this time.
You’re tired of being the system and want your team to move without you.
You’re ready to stop performing and start building in alignment — for real this time.
What Backs Me Up?
What Certifications Help Me Deliver Results?
✅ Lean Six Sigma Master Black Belt
✅ Agile Fundamentals + SAFe Certified
✅ AI Prompting Strategy (MSI)
✅ monday.com Work Management Certified
✅ CRM Strategy – Rutgers CRM Research
Who Has Trusted Me to Lead?
🏛️ Adobe
🚗 Stellantis
🛠️ Ford Motor Company
📊 RSM
🎯 MRM//McCann
🏙️ Detroit Chamber
🎓 Detroit Board of Education
What Did That Look Like in Action?
🌍 Led CRM adoption across global teams (EMEA, APAC)
🔧 Designed UX strategy for $7M cross-brand digital projects
🔄 Realigned systems during complex post-M&A integrations
🤖 Built automation frameworks powered by human-first design
🧠 Developed AI-ready curriculum and scalable workflows
Let’s Shift Something Together!
You don’t need another tool or overhyped framework. You need real alignment, smart systems, and someone who’s actually been there.
Whether you’re booking Madelyn to speak, looking to design a training, or need strategy support that sticks — this is where the shift begins.
