SaaS Sassy
Strategy as a Shift. Strategy as a Service.
What if your systems didn’t just organize chaos — but unlocked clarity, capacity, and calm?
This isn’t about apps. It’s about alignment. It’s about building on purpose.
Let’s shift what’s possible.
SaaS Is a Shift — Not Just Software.
What if your systems could think with you, build with you, grow with you?
This isn’t about tools. It’s about transformation.
Let’s shift what’s possible.
From Chaos to Clarity — with Systems That Actually Work
I’m Madelyn — a strategist, speaker, and systems architect who believes alignment is the most underrated business tool of our time.
After years in burnout-inducing boardrooms and coaching clients through tech overwhelm, I realized something powerful:
🛠️ Tools alone don’t create transformation — strategy does.
That’s why I built SaaS Sassy.
I help service providers, consultants, and organizations break free from duct-taped operations and start building systems that scale impact, not stress.
Because systems are:
Survival.
Self-care
A shift.
What She Speaks On
(and Why It Hits)
SaaS Is a Shift
For leaders tired of being the system.
Because systems aren’t tools — they’re transformations.
This talk reframes business growth as a strategy-first journey: transforming workflows, team expectations, and leadership culture.
Tech Without Trauma
Your systems should support your sanity — not sabotage it.
This powerful reset shows leaders how to create systems that feel intuitive, inclusive, and empowering.
Learn how to reduce stress, respect your team’s bandwidth, and keep people at the center.
Automate That Sh*t
For the teams tired of tap dancing between spreadsheets and guesswork.
A no-fluff session on how to move from manual madness to scalable workflows.
Learn how to reclaim time, reduce friction, and create systems that support your boldest business moves.
Black, Brilliant & Automating
A system-first survival guide for underestimated innovators.
This session is part strategy, part permission slip — and all power.
Madelyn speaks directly to leaders navigating bias, big visions, and burnout, offering systems that shift reality.
You’re My People If...
You have duct-taped tech tools too long and still feel stuck
You lead with vision, but need systems that can keep up
You’re done duct-taping tools together just to survive the workday.
You lead with vision, but need systems that can actually keep up.
You’re tired of being the system and want your team to move without you.
You’re ready to stop performing and start building in alignment — for real this time.
You’re tired of being the system and want your time back
You’re done overperforming and ready to shift for real this time
What Backs Me Up?
What Certifications Help Me Deliver Results?
✅ Lean Six Sigma Master Black Belt
✅ Agile Fundamentals + SAFe Certified
✅ AI Prompting Strategy (MSI)
✅ monday.com Work Management Certified
✅ CRM Strategy – Rutgers CRM Research
✅ Certified Change Management Specialist (MSI)
Who Has Trusted Me to Lead?
🏛️ Adobe
🚗 Stellantis
🛠️ Ford Motor Company
📊 RSM
🎯 MRM//McCann
🏙️ Detroit Regional Chamber of Commerce
🎓 Detroit Board of Education
What Did That Look Like in Action?
🌍 Led CRM adoption across global teams (EMEA, APAC)
🔧 Designed UX strategy for $10M cross-brand digital projects
🔄 Realigned systems during complex post-M&A integrations
🤖 Built automation frameworks powered by human-first design
🧠 Developed AI-ready curriculum and scalable workflows
Let’s Shift Something Together!
You don’t need another tool or overhyped framework.
You need real alignment, smart systems, and someone who’s actually been there.
Whether you’re booking Madelyn to speak, looking to design a training, or need strategy support that sticks —
this is where the shift begins.
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